Is this a Mormon Product?
Marketing to Mormons?
“Please do not market this specifically to mormons. Don’t take advantage of stupid people who will buy anything because they think it has some specific link to the [LDS] church. However, Its a great idea, I think tons of people would be interested. Broaden your horizons…market to every journal writer. Plesae don’t use the ward list next time. I nearly swore myself.”
Response: We are not planning to market pyxlin’ to just Mormons. In fact, I am guessing that the market outside of the Mormon culture is much larger than inside. Take Oprah for example, she thinks you should have 8 journals. Oprah is definitely not a Mormon. She might be someone we may partner with in the future. This is a BYU survey not a Mormon product.

